The winning retailer will get a “full-store transformation” and the shop will be decorated with colourful summer bunting, a photo booth with masks and props and branded carnival shopping bags to give away to shoppers. PepsiCo has previously run winter makeovers for stores to promote its Quaker porridge brand.
Matt Goddard, head of field sales at PepsiCo, said: “They [retailers] always say they want to put more into the community and we want to help retailers to do that.”
Independent retailers can enter the competition by sending their name, address, email and telephone details either on Twitter via a direct message to @PepsiCo_Trade or on a postcard to Summer Carnival Competition, Cirkle, Canon House, 27 London Road, Beaconsfield HP9 2HN.
The closing date for the competition is 21 July, with the aim of having the store makeover in early August.
As part of a summer drive, PepsiCo is promoting a £1 price-marked pack offer on 250ml bottles of Tropicana Smooth and Tropicana Original. Goddard said sales of single-serve chilled juices grow by 30% over the summer period
A digital and sampling campaign is also supporting Naked this summer and the PepsiCo sales team will be having “conversations” with 20,000 independent retailers about how to grow their chilled juice sales. “We will have more conversations this year with independents than we have had before,” said Goddard.