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Fama committed to keeping prices of basic food necessities low | New Straits Times

NIBONG TEBAL: The Federal Agricultural Marketing Authority (Fama) is committed to ensuring low prices and sufficient supply of produce and basic food necessities at all Fama farmer’s markets (pasar tani) nationwide.

Its director-general, Datuk Ahmad Ishak, said the Fama enforcement department will monitor vendors at all pasar tani to ensure that grading, packing and labelling rules are adhered to for 76 different types of vegetables and fruits.

“This is to avoid fraudulent labels and cheating. Consumers will get the right produce at the right price,” Ahmad said at the MyBest Buy carnival at Sg Acheh here today.

He said that those who fail to abide by the rules will be issued notices, compounds and, depending on the case, will have their products seized or their stall closed.

More than 50 vendors took part in today’s MyBest Buy carnival, which is the government’s 10th initiative under the National Blue Ocean strategy aimed at helping consumers obtain necessities at affordable prices.

“Prices of goods sold at MyBest Buy carnivals are between 5 to 20 per cent cheaper than usual retail prices,” he said.

Last year, 1,410 MyBest Buy carnivals were held at 104 locations nationwide and earned over RM10 million in sales.

This year, Fama aims to hold carnivals at 30 more locations, and targets a sales value of RM12 million. Up to April this year, MyBest Buy has racked up RM5 million in sales.

Ahmad said that Fama has been successful in bringing entrepreneurs, farmers and manufacturers directly to consumers, thereby cutting out the middleman and reducing costs – a savings which is passed on to the public.

At the event, Ahmad also launched ‘Fama’s Jom Makan Ulam’ campaign.

“Its objective is to get Malaysians to eat more fresh raw vegetables (ulam) and local chillies,” he said, adding that Fama is working on creating a Malaysian ulam database.

“We have identified 600 species of ulam so far, and we aim to identify at least 1,000 types to be published in a book on Ulam,” he added.

Ahmad said the book will feature 1,001 types of ulam, the different ways they are prepared and new ulam recipes.


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