The Reader’s Digest Trusted Brand Survey is an independent, online survey conducted in partnership with Ipsos Connect. This year’s survey polled 5,500 Americans nationwide who were asked to rate products they trust across 40 different categories in areas such as quality, value and reliability. Carnival received more votes than any other cruise line.
The full list of Reader’s Digest Trusted Brands can be found in the publication’s June issue, which goes on sale today, May 16, and online at rd.com/trustedbrands. Carnival continues to introduce exciting onboard features and programming to build upon its brand promise of providing fun, memorable vacations at a great value, while keeping up with changing consumer trends and preferences.
Christine Duffy, president of Carnival Cruise Line, gave the following statement: “We work very hard to maintain our distinction as ‘America’s Cruise Line’ and being named ‘Most Trusted Cruise Line in America’ three years running is a wonderful validation of our efforts at providing fun, quality and memorable vacations our guests.”
Last year marked the launch of the new Carnival Vista, a groundbreaking 133,500-ton ship that introduced such one-of-a-kind features as SkyRide, a bike-ride-in-the-sky attraction, as well as the first IMAX Theatre at sea, the first brewery on a North American-based cruise ship and Family Harbor, with special family-friendly accommodations and a private lounge.
To commemorate Carnival Vista’s U.S. arrival, the company hosted an overnight event aboard the ship in New York for military families in support of Operation Homefront, the national nonprofit that builds strong, stable and secure military families. The event included a concert by country music superstar Carrie Underwood and the ship’s official naming with Deshauna Barber – the first woman serving in the U.S. military to be named Miss USA – presiding over the ceremonies as godmother.
Throughout its fleet, Carnival continues to build upon its commitment to providing exceptional, friendly and attentive service through initiatives such as the Carnival Service Values, a comprehensive program that has redefined the company’s culture of service and reinforces the importance of offering a fun, welcoming environment, both on board and ashore.
Additionally, Carnival and its employees support a wide range of charitable and social service agencies and organizations in its homeports throughout the U.S. The company also serves as the Official Celebration Partner of St. Jude Children’s Research Hospital, its primary charitable partner. Since launching Care to Play: Carnival for St. Jude Kids program in 2010, Carnival has donated more than $13 million in the fight against childhood cancer.