Guests playing at elevator bank.
Carnival Corporation unveils the ‘Ocean Tagalong’, a new digital companion
Thursday, May 25, 2017
MIAMI — Cruisers will never be without a companion when sailing with Carnival Corporation, which has just launched the new Ocean Tagalong.
Described as a customizable ‘digital companion’, it is part of the O.C.E.A.N (One Cruise Experience Access Network) Experience Platform that will make its global debut aboard Princess Cruises’ Regal Princess in November at Port Everglades in Fort Lauderdale. The Tagalong, which will interact with guests on Ocean Medallion vacations and represent them in interactive games, is the latest in a series of personal and engaging features designed to enhance the vacation experience.
How does it work? When guests create a profile within the Ocean Compass (accessible starting this fall on Ocean.com), they will be invited to create their own Tagalong. These digital companions will follow them from registration to the end of their cruise, as well as rejoin them on future cruises. Everyone who creates an Ocean profile can personalize a Tagalong; cruise bookings will not be required.
Guests can select from three sea creatures – Sea Turtle, Seahorse or Butterfly Fish – to reflect their ‘alter ego’, and further customize their Tagalong by body shape, colour, pattern, tattoos and more.
Once created, the animated Tagalong will appear online within a guest’s profile and in interactive PlayOcean games that can be played online. It will also interact within Ocean Portals found onboard Medallion Class ships, and will even evolve throughout the cruise to reflect the interactions and personality of the guest.
In addition, Tagalongs will take centre stage in the social gaming experience Tagalong Spring, which pits guests’ digital companions in a fast and fun race across the ocean floor. Guests will tap their personal Compass devices to see who can speed across the finish line first in this rhythm-based group game found onboard Medallion Class ships.
“The Ocean Tagalong is a great way for guests to express themselves and gives us the opportunity to engage them in unique experiences that amplify fun and stoke their competitive spirits,” said John Padgett, chief experience and innovation officer for Carnival Corporation. “Driven by the Ocean Medallion, guests will be amazed at how their Tagalongs appear in dynamic settings around the ship and delighted by the ways their companions can interact throughout their vacation.”