One of the largest multiplex chain, Carnival Cinemas is set to revolutionize the film exhibition business with India’s first movie subscription based service ‘MoviEcard: Haqq se dekho’ for silver screens. Available from May 22 across 60 select cities across India including WB, this card is priced at Rs. 149/- for a period of 30 days. Patrons will be able to enjoy unlimited new releases in any Carnival Cinemas in those cities between Monday to Thursday.
In the last few years, the biggest of the films with bankable stars have seen only 2 to 4 per cent of the total population watching the film on the big screen. The ticket prices have compelled the majority to stay away from the big screen and await the premiere of their beloved movie stars’ films on television. The choice of watching a grandeur on 5-inch phone screen or satisfying the urge to see the latest movie’s pirated version may be available, but it can never replace the experience of the 70 mm screen.