BIG Magic, a variety entertainment channel known for its clutter breaking, innovative and highly knowledgeable content, recently introduced horror and comedy genres as latest offerings under its hat along with historical, mythological and kids fantasy shows. Taking its legacy forward, the channel will now lure its spectators with a two-month fun animation ride known as Chutti Express, specially conceptualized to heighten vacation entertainment for kids. The film carnival, which began May 20, will feature 10 startling and alluring handpicked movies from across the globe for the very first time on Indian television. The cartoon fiesta is all set to grab kids’ attention with riveting and relatable content showcasing Indian ethos and characters like Luv Kush, Eklavya – The Invincible, Adventures of Eklavya, Chatur Narad, Echo Planet, Frog Kingdom, Krish Trish and the Balti Boy among others.
The movies will air every weekend, from 7pm to 9pm on BIG Magic.
The animation film festival is driven by a 360 degree marketing promotion bustle to reach out to its target audiences through its various persuasive campaigns across television, radio, digital and on-ground activation.
A spokesperson for BIG Magic said: “BIG Magic always aims to provide innovative content to entertain its viewers. This summer, keeping in mind kids as the target audience and charging up their fun vacation period, the channel has come up with an animation film festival which will have movies from across the globe. Endowed with knowledgeable content, the films will showcase Indian philosophy and characters.”
BIG Magic is available across all DTH platforms such as Tata Sky, Airtel, Videocon, Dish TV, Reliance Digital TV along with cable operators including Hathway, DD Free Dish, Incable, Digicable, DEN, 7 Star, ABS, Siticable, Star Broadband and GTPL among others.